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Ultra-soft, breathable, shape-flattering, non-sheer, long-lasting—these are the qualities Amy Graham, Southcott founder & veteran businesswoman, heard time & again when she talked to other women about their quest for the perfect t-shirt.
Headquartered in Dallas, Texas, Southcott‘s original line of bamboo cotton casual styles quickly caught on with women who seek something better and more comfortable in their every day wear. Southcott is now sold in over 200 of the finest women’s retail boutiques across the country. Beyond the comfort and feel of Southcott‘s bamboo cotton essentials, the brand’s popularity has also been fueled by Amy’s unending commitment to fit — designs that are inspired by women’s body shapes, which we like to refer to as diamonds (who wants to be a fruit?) Each style is designed with one of four diamond shapes in mind—asscher, emerald, oval and trillion. This is our way of helping you find your “perfect fit”. Learn more about each shape by clicking the button below.
Amy Graham was born & raised in El Paso, Texas. At a young age, Amy took an interest in business, studying finance & earning her undergraduate degree from SMU, & subsequently receiving her MBA from the University of Southern California. Before Southcott, Amy spent her professional career at GE Capital Corp & held various positions in sales over 22 years at The Coca-Cola Company. In January of 2015, Amy decided to pursue her dream of starting a business. After much research & planning, she solidified the concept for Southcott. In three short years, Southcott continues to grow & thrive in retail locations across the country, & in our own online store. Amy & her husband John Southcott Graham have four grown children & live in Dallas, Texas.