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    Headquartered in Dallas, Texas, Southcott‘s original line of bamboo cotton casual styles quickly caught on with women who seek something better and more comfortable in their every day wear. Southcott is now sold in over 200 of the finest women’s retail boutiques across the country. Beyond the comfort and feel of Southcott‘s bamboo cotton essentials, the brand’s popularity has also been fueled by Amy’s unending commitment to fit — designs that are inspired by women’s body shapes, which we like to refer to as diamonds (who wants to be a fruit?) Each style is designed with one of four diamond shapes in mind—asscher, emerald, oval and trillion. This is our way of helping you find your “perfect fit”. Learn more about each shape by clicking HERE below.