AT SOUTHCOTT WE BELIEVE THAT SHAPE, NOT SIZE, SHOULD INSPIRE THE WAY YOU DRESS
Southcott was created to help every woman find her “perfect” fit.
Our styles are designed with one of four body shapes in mind. As you shop our site, you will see that each style description includes a “shape”. If you search your shape, you will see all of the styles we have for YOU.
AsscherSMALL FRAMED + WELL PROPORTIONED
Your Asscher shape is a designers dream! Well proportioned hips & shoulders on a small frame make it easy for you to wear a lot of different cuts & styles. Add shape to your silhouette with flared hems or decorated necklines & sleeves to exaggerate your body’s natural curves. Caution: Asschers should steer clear of styles with excess fabric & maxi-length garments, as they may overwhelm your shape.
Essie’s Fiji | Pitbull & Blake Shelton | Tito’s Vodka & Soda with Extra Lime | Frame Jeans | Light Blue | McDonald’s Eggwhite Delight | Peloton | English Breakfast Tea
TrillionNARROW SHOULDERS + LEAN UPPER BODY
You’re a rock bottom girl, & you’re making this rockin’ world go round. As a Trillion you know it’s all about balance, so choose your styles accordingly. Eye-catching necklines & shoulder detail are perfect to draw attention to your upper half. Statement earrings & necklaces are your go to fashion accessory. Avoid light colored or cropped pants, ankle strap shoes & skinny jeans.
Matcha Tea | Statement Necklaces | March Madness | #Instagram | Billy Joel | The Happiness Project | Barre | Carload of Dogs
EMERALDSLENDER + BUSTY
As a long-legged Emerald lady, you know that the right look makes you feel fabulous! With a nice size chest & a straight shot the rest of the way down, go for fluid silhouettes that accentuate your hips & shoulders, & “create” a defined waistline. For Emeralds, we recommend pairing outfits with long necklaces (to highlight your height), 3/4-length sleeves & v-necklines. With your shape, it’s best to avoid a-line dresses, puffy sleeves & drop waisted anything.
Strength Training | Nonfat Lattes | Texting | Tom Ford Lipstick | Volunteering | Eggplant Parm | Punta Mita | Shoes, Shoes & More Shoes
OVALCURVY + VOLUPTUOUS
An hourglass figure is timelessly synonymous with the feminine figure. So, embrace your curves! As an Oval, your accentuated bust & hips help showcase your defined waist. We recommend more fitted style selections that show off your shape! Look for wide necklines, ruching details, & sleeves that draw attention to your shoulders. Avoid flowy silhouettes, chunky belts & anything straight-cut.
Street Tacos | French Manis | Sonoma-Cutrer Chardonnay | Pink Hydrangeas | Hollywood-Style Shades | Gap 1969 | InStyle | Diet Coke