AT SOUTHCOTT WE BELIEVE THAT SHAPE, NOT
SHOULD INSPIRE THE WAY YOU DRESS
Southcott was created to help every woman find
her “perfect” fit.
Our styles are designed with one of four body shapes in mind. As you shop our site, you will see that each style description includes a “shape”. If you search your shape, you will see all of the styles we have for YOU.
SMALL Framed + Well Proportioned
Your Asscher shape is a designers dream! Well proportioned hips and shoulders on a small frame make it easy for you to wear a lot of different cuts and styles. Add shape to your silhouette with flared hems or decorated necklines and sleeves to exaggerate your body’s natural curves. Caution: Asschers should steer clear of styles with excess fabric and maxi-length garments, as they may overwhelm your shape.Shop Asscher
Essie’s Fiji | Pitbull & Blake Shelton | Tito’s Vodka & Soda with Extra Lime | Frame Jeans | Light Blue | McDonald’s Eggwhite Delight | Peloton | English Breakfast Tea
NARROW SHOULDERS + LEAN UPPER BODY
You’re a rock bottom girl, and you’re making this rockin’ world go round. As a Trillion you know it’s all about balance, so choose your styles accordingly. Eye-catching necklines and shoulder detail are perfect to draw attention to your upper half. Statement earrings and necklaces are your go to fashion accessory. Avoid light colored or cropped pants, ankle strap shoes and skinny jeans.
Matcha Tea | Statement Necklaces | March Madness | #Instagram | Billy Joel | The Happiness Project | Barre | Carload of Dogs
Slender + Busty
As a long-legged Emerald lady, you know that the right look makes you feel fabulous! With a nice size chest and a straight shot the rest of the way down, go for fluid silhouettes that accentuate your hips and shoulders, and “create” a defined waistline. For Emeralds, we recommend pairing outfits with long necklaces (to highlight your height), 3/4-length sleeves and v-necklines. With your shape, it’s best to avoid a-line dresses, puffy sleeves and drop waisted anything.Shop Emerald
Strength Training | Nonfat Lattes | Texting | Tom Ford Lipstick | Volunteering | Eggplant Parm | Punta Mita | Shoes, Shoes & More Shoes
Curvy & Voluptuous
An hourglass figure is timelessly synonymous with the feminine figure. So, embrace your curves! As an Oval, your accentuated bust and hips help showcase your defined waist. We recommend more fitted style selections that show off your shape! Look for wide necklines, ruching details, and sleeves that draw attention to your shoulders. Avoid flowy silhouettes, chunky belts and anything straight-cut.Shop Oval
Street Tacos | French Manis | Sonoma-Cutrer Chardonnay | Pink Hydrangeas | Hollywood-Style Shades | Gap 1969 | InStyle | Diet Coke